Background
In the last few years we have been noticing the increasing importance of technological education as a provider of tools allowing young people to better integrate in the IT industry.
We see countries such as India, China and Ireland that focused on this industry and are now considered to be leaders in this arena. We believe in the unique capacities of the Jewish intellect and are interested in giving our youth the opportunity to lead and succeed.
We are witnessing the growing trend in Israeli businesses to get involved and invest in social projects.
This cooperation between the business world and the third sector has evolved from mere fashion to an integral part of the business strategy of many businesses in Israel.
In the relative short time of social involvement of Israeli businesses, we have observed some changes in the characteristics of this activity.
Business strategists have assimilated the fact that social involvement has many positive effects, both inside and outside the business.
We found ourselves dealing with the sensitive position of the Israeli society facing difficult economic reality and growing social gaps.
We were wondering whether it is possible, apart from material contribution, to contribute in a way that will create an opportunity for a substantial change in society.
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